Category:
ART DIRECTION
COPYWRITing
CLIENT
Print and OOH
Netflix
Crisarys Aquino
Crisarys Aquino
This is not a campaign against entertainment.
It’s an invitation to rebalance it.
TAKING CARE OF YOUR MIND,
IS ALSO AN ACT OF SELF-LOVE.
replayING episodes.
PENDING OF notifications.
REPLAYING thoughts
more than 1 billion people worldwide
live with a mental health condition
that take us to reach, and realize that
we are living in autoplay.
We took that message to the streets and create a series of
OOH installations with simple, honest reminders to stop, to catch you mid-scroll, mid-rush, and mid-autoplay
it's powerful, to stop and feel something.
born from that tension
Because,
If a platform can stop a series,
why can’t also invite us to stop?
