Category:
ART DIRECTION
COPYWRITing
CLIENT
Brand Positioning and print
Crocs
Crisarys Aquino
Crisarys Aquino
What is the most powerful thing
in the operating room?
Medicine celebrates its symbols.
The coat. The stethoscope.
But nobody gave the people saving lives the foundation they deserved.
Your career starts here.
Not as a trend. As a tool.
Crocs are already the world's best-kept hospital secret but we want to become crocs to one of their most important symbols, right next to their first stethoscope and white coat.
